Privacy Policy

PRIME Medical Group PLLC Last Updated: May 27, 2026

Overview

This Privacy Policy describes how PRIME Medical Group PLLC ("PRIME," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at primemedicalhrt.com, use our telehealth services, or interact with our medical practice.

PRIME Medical Group PLLC is a licensed medical practice operating in Illinois and Florida, with locations in Chicago, IL and St. Petersburg (Tampa Bay), FL, and telehealth services available nationwide.

By using our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

A. Personal Information You Provide

We collect information you voluntarily provide, including:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • Health history and medical information
  • Insurance information (where applicable)
  • Payment information
  • Communications you send us

B. Health & Medical Information

As a healthcare provider, we collect protected health information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA). This includes:

  • Medical history and conditions
  • Hormone lab results and test data
  • Treatment plans and prescriptions
  • Telehealth consultation records
  • Photographs or images related to treatment

The collection and use of your protected health information is governed by our separate HIPAA Notice of Privacy Practices, available at primemedicalhrt.com/hipaa-notice.

C. Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address and device identifiers
  • Browser type and version
  • Pages visited and time spent
  • Referring website or search terms
  • Google Analytics data (anonymized)
  • Cookie data

2. How We Use Your Information

We use your information to:

  • Provide, manage, and improve medical services
  • Process appointments and consultations
  • Communicate regarding your care and treatment
  • Send appointment reminders and follow-up communications
  • Process payments and billing
  • Comply with legal and regulatory requirements
  • Respond to your inquiries and requests
  • Improve our website and patient experience
  • Send health and wellness communications (with your consent)
  • Comply with HIPAA and applicable state healthcare laws

We do not sell your personal information to third parties. We do not use your health information for advertising purposes.

3. How We Share Your Information

A. Healthcare Operations

We may share your information with:

  • Licensed medical providers and staff involved in your care
  • LabCorp and affiliated laboratory services for testing
  • Licensed compounding pharmacies fulfilling prescriptions
  • OptiMantra and other practice management platforms
  • HIPAA Vault and our HIPAA-compliant hosting provider

B. Legal Requirements

We may disclose your information when required by law, including:

  • Court orders or legal proceedings
  • Regulatory compliance and licensing requirements
  • Public health reporting obligations
  • Fraud prevention and investigation

C. Business Operations

We work with service providers who assist us in operating our website and practice, including:

  • Google Analytics (website analytics)
  • Google Tag Manager (website management)
  • WooCommerce (e-commerce transactions)
  • Gravity Forms (contact and intake forms)
  • WP Rocket (website performance)

All service providers are contractually required to protect your information and may only use it for the specific purposes we authorize.

D. What We Never Do

  • We never sell your personal information
  • We never share your health information for marketing purposes
  • We never share your information with advertisers
  • We never transfer your data to unauthorized third parties

4. HIPAA Compliance

PRIME Medical Group PLLC is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). We maintain comprehensive administrative, physical, and technical safeguards to protect your protected health information (PHI).

Your rights regarding your PHI are detailed in our HIPAA Notice of Privacy Practices, available at: primemedicalhrt.com/hipaa-notice

For HIPAA-related inquiries or to exercise your rights under HIPAA, contact us at:

  • Email: info@primemedicalhrt.com
  • Phone: (888) 717-7463
  • Mail: 6547 N. Northwest Hwy, Chicago, IL 60631

5. Telehealth Privacy

PRIME Medical Group PLLC offers telehealth services to patients nationwide. When you use our telehealth services:

  • All video consultations are conducted through HIPAA-compliant platforms
  • Telehealth sessions are not recorded without your explicit consent
  • Your telehealth records are subject to the same privacy protections as in-person visit records
  • Telehealth services are subject to applicable state laws where you are located at the time of service

6. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience. Types of cookies we use include:

Essential Cookies: Required for the website to function properly. Cannot be disabled.

Analytics Cookies: Help us understand how visitors use our site (Google Analytics). Data is anonymized and aggregated.

Marketing Cookies: Used to track effectiveness of our marketing efforts. No health information is used for marketing purposes.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. Data Security

We implement industry-standard security measures to protect your information, including:

  • HIPAA Vault HIPAA-compliant hosting with encryption
  • SSL/TLS encryption for all data transmission
  • Secure access controls and authentication
  • Regular security assessments and monitoring
  • Staff training on privacy and security practices

While we take extensive measures to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your information for as long as necessary to:

  • Provide medical services and maintain medical records
  • Comply with applicable laws and regulations
  • Illinois law requires medical records retention for a minimum of 10 years
  • Florida law requires medical records retention for a minimum of 5 years (or until age 28 for minors)
  • Resolve disputes and enforce agreements

9. Your Rights & Choices

Depending on your location, you may have the following rights:

All Patients

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Opt-Out: Unsubscribe from marketing communications at any time
  • HIPAA Rights: See our HIPAA Notice of Privacy Practices for full details

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. PRIME Medical Group does not sell personal information.

Florida Residents

Florida residents have rights under the Florida Digital Bill of Rights (FDBR) regarding personal data collected by covered entities.

To exercise any of your rights, contact us at:

  • Email: info@primemedicalhrt.com
  • Phone: (888) 717-7463

10. Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18 without verifiable parental consent. If you believe we have inadvertently collected information from a minor, please contact us immediately at info@primemedicalhrt.com.

11. Third-Party Links

Our website may contain links to third-party websites, including LabCorp, OptiMantra, and other partners. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable laws. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post a notice on our website
  • Notify you via email if the changes significantly affect your rights

Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy, contact us at:

PRIME Medical Group PLLC Privacy Officer 6547 N. Northwest Hwy Chicago, IL 60631

Tampa Bay Location: 8424 4th Street N, Suite F St. Petersburg, FL 33702

Phone: (888) 717-7463 Fax: (312) 429-1851 Email: info@primemedicalhrt.com Website: primemedicalhrt.com

Business Hours: Monday–Friday, 9AM–5PM CST Medical services by appointment only.

This Privacy Policy was prepared for PRIME Medical Group PLLC. This document is for informational purposes and should be reviewed by qualified legal counsel to ensure compliance with all applicable federal and state laws, including HIPAA, CCPA, and the Florida Digital Bill of Rights.